Suppose you want to name your business or a product after yourself. Can you legally do it? Yes, you can. A personal name can be trademarked if you can demonstrate that the name has a “secondary meaning.”
Archive for the ‘advertising’ Category
Can you trademark your personal name for your product or company?
Posted in advertising, Brand Management, marketing, tagged branding, trademarks on December 19, 2009 | Leave a Comment »
Sign spinning a questionable outdoor advertising method – but is it effective?
Posted in advertising, marketing, tagged outdoor advertising, promotions on December 16, 2009 | 1 Comment »
What is the effectiveness of sign spinning as a method of outdoor advertising? Sometimes called “human directionals,” sign spinners attempt to draw attention to sales and special events through the use of people holding signs in public places. Is it effective? Possibly.
