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Archive for the ‘sales’ Category

Sales opportunities don’t present themselves to reps often enough. When they do come around, don’t let them slip away before you’ve even had the chance to start selling.

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Inbound marketing has the capacity to benefit or damage one’s reputation, depending upon the content and usage of these tools. Inbound marketing tools serve as what I call a ‘reputation billboard.’
The risk, though, is that the B2B sales rep may rely too heavily on the promise of inbound marketing and may not maintain his/her primary prospecting and networking activities.

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When combined with a professional consultative approach, in which questioning, listening, and problem solving skills are applied, up-selling is highly effective. Sales associates and their companies get more profit and customers get more cool stuff!

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If you have the words “sales representative, account manager, or account executive” in your title, then sell, represent your products with pride, and manage your accounts. Your company and your customers expect it of you.

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B2B cold calling isn’t as common as it used to be, which is a big reason why skilled, ambitious professional sales reps should be doing more of it. Here are a few starting points to help you perfect this prospecting technique.

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If you use independent contractors as your sales reps, you have little control over their actions and methods in the field. A major risk in this arrangement is that the rep may not invest the necessary time/effort to become properly trained and knowledgeable of your company and product line. If that’s the case, you need [...]

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Good sales managers use a variety of methods for identifying and selecting high-quality candidates for sales positions. Here are a few…

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Hosting your company’s sales conference can be a difficult task: meetings are generally very expensive, inconvenient, disruptive, and temporarily counter-productive in hopes of increasing productivity over the longer term. How effective your conference will be is determined by how well you plan for it. Here are seven rules for success.

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Not everyone is ready to buy when the rep makes the first call. Just because the answer is no at first, the opportunity isn’t dead forever. Keep nurturing the prospect on his terms at his buying pace. Eventually, if your product’s value matches his needs, he will buy.

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People fear cold calling for two reasons: fear and expectation. But by following these four steps, you will actually have fun cold calling, you will get better at it, and you may actually look forward to doing it.”

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