The goal of online and off branding is the same: create and reinforce a consistent and positive experience for the viewer/customer, reinforce your message and image, and build equity/loyalty. Online and offline messages are becoming increasingly integrated.
Posts Tagged ‘advertising’
Pay more attention to details of online and offline branding strategies
Posted in Brand Management, tagged advertising, branding, offline, online on December 21, 2009 | Leave a Comment »
