The goal of online and off branding is the same: create and reinforce a consistent and positive experience for the viewer/customer, reinforce your message and image, and build equity/loyalty. Online and offline messages are becoming increasingly integrated.
Posts Tagged ‘branding’
Pay more attention to details of online and offline branding strategies
Posted in Brand Management, tagged advertising, branding, offline, online on December 21, 2009 | Leave a Comment »
Can you trademark your personal name for your product or company?
Posted in advertising, Brand Management, marketing, tagged branding, trademarks on December 19, 2009 | Leave a Comment »
Suppose you want to name your business or a product after yourself. Can you legally do it? Yes, you can. A personal name can be trademarked if you can demonstrate that the name has a “secondary meaning.”
