Inbound marketing has the capacity to benefit or damage one’s reputation, depending upon the content and usage of these tools. Inbound marketing tools serve as what I call a ‘reputation billboard.’
The risk, though, is that the B2B sales rep may rely too heavily on the promise of inbound marketing and may not maintain his/her primary prospecting and networking activities.
Posts Tagged ‘sales reps’
If you’re in sales, sell.
Posted in sales, sales management, selling skills, tagged consultative selling, sales reps on December 22, 2009 | Leave a Comment »
If you have the words “sales representative, account manager, or account executive” in your title, then sell, represent your products with pride, and manage your accounts. Your company and your customers expect it of you.
What tools do you provide an independent sales rep?
Posted in sales management, tagged sales reps, sales tools on December 18, 2009 | Leave a Comment »
If you use independent contractors as your sales reps, you have little control over their actions and methods in the field. A major risk in this arrangement is that the rep may not invest the necessary time/effort to become properly trained and knowledgeable of your company and product line. If that’s the case, you need [...]
