Inbound marketing has the capacity to benefit or damage one’s reputation, depending upon the content and usage of these tools. Inbound marketing tools serve as what I call a ‘reputation billboard.’
The risk, though, is that the B2B sales rep may rely too heavily on the promise of inbound marketing and may not maintain his/her primary prospecting and networking activities.
Posts Tagged ‘search engine marketing’
Where to invest marketing money: SEM/SEO or trade show marketing?
Posted in marketing, tagged marketing, search engine marketing, search engine optimization, trade shows on November 27, 2009 | Leave a Comment »
Should you invest your organization’s marketing budget in search engine marketing or trade show marketing? There is a need for a balance between both the marketing strategies. There is no real choice between these two options. You should pursue both.
