Inbound marketing has the capacity to benefit or damage one’s reputation, depending upon the content and usage of these tools. Inbound marketing tools serve as what I call a ‘reputation billboard.’
The risk, though, is that the B2B sales rep may rely too heavily on the promise of inbound marketing and may not maintain his/her primary prospecting and networking activities.
Posts Tagged ‘social media’
How inbound marketing can help or hurt a sales rep
Posted in inbound marketing, Prospecting, tagged blogs, inbound marketing, prospecting, sales reps, search engine marketing, social media on December 26, 2009 | 1 Comment »
ROI still unclear for the nascent social media channel as a marketing investment
Posted in marketing, tagged social media on December 19, 2009 | Leave a Comment »
Today, ROI is the king of all marketing objectives. Yet social media seems to be the queen of marketing strategies. But is a measurable ROI evident? For most, the answer is ‘not yet.’
How to (and how not to) promote your website…
Posted in inbound marketing, marketing, tagged blogs, inbound marketing, marketing, search engine marketing, search engine optimization, social media on December 18, 2009 | 1 Comment »
To promote your site without spending hundreds of thousands of dollars, your best option is unquestionably search engine marketing (SEM) and search engine optimization (SEO).
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